Crack the Code.
Cultural Cohesion Code helps USA college student-athletes crack the cultural code around social standards in a sports team context.
Promoting principles of global citizenship, our programs are a contemporary approach for addressing misplaced understandings about cross-cultural challenges.
Our belief:
With the right cross-cultural skills, student-athletes can achieve excellence on and off the field as global citizens who can survive and thrive anywhere in the world, in any situation.
The code:
Respect + Social Cohesion = Employability.
Our motto:
Fostering mutual respect.
Cultural Cohesion Code - or "CC Code" - was founded by Project Global Citizen (Australia) and BrainStorm Training Group LLC (USA).
It is part of the Project Global Citizen movement that originated in Australia in 2017.
REGISTER YOUR INTEREST.
We’ll let you know about upcoming programs.
Misunderstood.
Cross-Cultural Misunderstandings and Teamwork
Who’s behind CC Code?
The Cultural Cohesion Code is a truly global partnership between thought leaders from Australia and the USA.
Adapted for delivery into the locker rooms in the US, CC Code is an evolution of the Project Global Citizen movement that originated in Australia in 2017. The movement creates a foundation for global citizenship with cultural competence. Project Global Citizen delivers cultural competency programs to make tertiary students employable anywhere in the world.
About the creators of the CC Code.
Lewis Johnson (USA)
Lewis Johnson (USA) is a 12-time Olympic television commentator, celebrating 25 years in the business.
- For many years he has also conducted media training for collegiate, professional and Olympic athletes, helping them become more effective communicators with the media.
- Lewis is the President & Co-Founder at BrainStorm Training Group, LLC.
Jacob Miles (USA)
Jacob Miles (USA) is an award winning entrepreneur, Esports executive, original Kenner Star Wars engineer, media & toy industry analyst.
- CEO of MAP Esports Network Inc.
- Publisher of Esports-Futuri magazines and Commissioner of the PPL, PowerPlayers League.
- Executive and entrepreneur with engineering, development, operations, licensing, sales experience in media, esports entertainment, toys, video games.
Astrid Hofmann (Melbourne, Australia)
Astrid Hofmann (Melbourne, Australia) is an intercultural consultant with over two and half decades of experience working with multi-national organizations on team dynamics.
- She has developed and delivered practical cultural awareness programs on larger projects including Melbourne Airport, BHP, CSL and Nike.
- Astrid is a Director and Co-Founder of Project Global Citizen, and Director of CTC, Cultural Transition Consulting.
Craig Shim (Brisbane, Australia)
Craig Shim (Brisbane, Australia) is an intercultural consultant with over two decades of global marketing and cross-cultural consulting experience.
- Previously based in Asia for 14 years (China, Singapore, Myanmar and Indonesia), Craig was an intercultural advisor to multinational corporations, foreign embassies and various agencies of the United Nations.
- In Australia, he provides cross-cultural advice and intercultural executive coaching to organisations including Air New Zealand, Boeing, BP, Nike, PepsiCo and Mastercard.
- Craig is a Director and Co-Founder of Project Global Citizen, and Director of Alphacrane Intercultural Specialists.
Crack the Code.
Cultural Cohesion Code helps USA college student-athletes crack the cultural code around social standards in a sports team context.
Promoting principles of global citizenship, our programs are a contemporary approach for addressing misplaced understandings about cross-cultural challenges.
Our belief:
With the right cross-cultural skills, student-athletes can achieve excellence on and off the field as global citizens who can survive and thrive anywhere in the world, in any situation.
The code:
Respect + Social Cohesion = Employability
Our motto:
Fostering mutual respect.
Cultural Cohesion Code - or "CC Code" - was founded by Project Global Citizen (Australia) and BrainStorm Training Group LLC (USA).
It is part of the Project Global Citizen movement that originated in Australia in 2017.
Register Your Interest.
We’ll let you know about upcoming programs.
When you register your interest in a CC Code program, you're not locking yourself into attending a program; it just means you'll be first to be notified. By clicking "submit" you agree for us to email you at this address for important updates only. We promise not to spam you with emails - that's not how we roll! You can unsubscribe at any time.
Misunderstood.
Cross-Cultural Misunderstandings and Teamwork
Could cultural misperceptions be holding you or your team mates back?
You’re not alone!
Our programs help achieve cultural cohesion in locker rooms, on the field, across campuses and within the broader community.
Who’s behind the CC Code?
The Cultural Cohesion Code is a truly global partnership between thought leaders from Australia and the USA.
Adapted for delivery into the locker rooms in the US, the CC Code program is an evolution of the Project Global Citizen movement that originated in Australia in 2017.
The movement creates a foundation for global citizenship with cultural competence.
Project Global Citizen delivers cultural competency programs to make tertiary students employable anywhere in the world.
About the creators of the CC Code.
Lewis Johnson (USA)
Lewis Johnson (USA) is a 12-time Olympic television commentator, celebrating 25 years in the business.
- For many years he has also conducted media training for collegiate, professional and Olympic athletes, helping them become more effective communicators with the media.
- Lewis is the President & Co-Founder at BrainStorm Training Group, LLC.
Jacob Miles (USA)
Jacob Miles (USA) is an Award Winning, Entrepreneur, Esports Executive, Original Kenner Star Wars Engineer, Media & Toy Industry Analyst.
- CEO of MAP Esports Network Inc.
- Publisher of Esports-Futuri magazines and Commissioner of the PPL, PowerPlayers League.
- Executive and entrepreneur with engineering, development, operations, licensing, sales experience in media, esports entertainment, toys, video games.
Astrid Hofmann (Melbourne, Australia)
Astrid Hofmann (Melbourne, Australia) is an intercultural consultant with over two and half decades of experience working with multi-national organizations on team dynamics.
- She has developed and delivered practical cultural awareness programs on larger projects including Melbourne Airport, BHP, CSL and Nike.
- Astrid is a Director and Co-Founder of Project Global Citizen, and Director of CTC, Cultural Transition Consulting.
Craig Shim (Brisbane, Australia)
Craig Shim (Brisbane, Australia) is an intercultural consultant with over two decades of global marketing and cross-cultural consulting experience.
- Previously based in Asia for 14 years (China, Singapore, Myanmar and Indonesia), Craig was an intercultural advisor to multinational corporations, foreign embassies and various agencies of the United Nations.
- In Australia, he provides cross-cultural advice and intercultural executive coaching to organisations including Air New Zealand, Boeing, BP, Nike, PepsiCo and Mastercard.
- Craig is a Director and Co-Founder of Project Global Citizen, and Director of Alphacrane Intercultural Specialists.
Announcements.
Mar 2022. CC Code Center-Stage at the American Athletics Conference
30 March 2022: CC Code Co-Founder Lewis Johnson was invited to speak to a live audience of 500 college student-athletes about our new program at his alma mater, the University of Cincinnati, in conjunction with the American Athletic Conference. The conference was livestreamed to all 11 AAC schools.
Watch the time-lapse of the pre-conference tech run.
